More time for the work that needs a human

I’m a video producer, not a software developer.

But over the past few months, I’ve found myself writing Python scripts, working with JSON files, and building AI-assisted workflows.

Why?

Because I got tired of spending valuable production hours on tasks that didn’t actually require creative thinking.

I’ve spent more than 25 years in television and digital media production. And one thing I’ve learned is that the demands on production teams rarely decrease. The expectation is always more content, faster delivery, and consistently high quality.

So I started asking a different question:

What parts of my workflow actually require my experience and creative judgment—and what parts could technology handle?

That question changed how I work.

By combining AI, automation, and transcript-driven editing tools, I’ve been able to take projects that previously required three days and make them achievable in one.

That’s not because AI is doing the creative work for me.

It’s because I’m spending less time on repetitive processes and more time on the work that actually benefits from human experience.

I believe one of the biggest opportunities AI presents isn’t replacing creative professionals. It’s giving creative professionals the ability to accomplish more without sacrificing the quality of their work.

And I’m just getting started.