Where story
meets systems.

More room for creative judgment

Over the past few months, I’ve found myself writing Python scripts, working with JSON files, and building AI-assisted workflows. That work started with a question: which parts of production need my experience, and which repetitive processes could technology handle?

By combining AI, automation, and transcript-driven editing tools, I’ve made projects that previously required three days achievable in one. The goal is more time for the work that benefits from human experience.

The work behind the work

Media strategy sets the direction. Creative operations make it repeatable. AI introduces new possibilities for how the work gets done.

I’m interested in the connection between those disciplines: how an idea becomes a production, how a production becomes a campaign, and how a team builds a process it can trust.

What I write about

These insights explore content with a purpose, production with a clear handoff, and AI workflows built around human judgment.